UTC - Reading Week

Dear all,

There will be a reading week for all students from Nov 14 until Nov 18, 2011. In other words, there are no lectures and tutorial during this week for Understanding the Consumer only to allow you to tidy up and complete your assignment.

The due date of the assignment remains unchanged on Nov 21, 2011 by 5pm into the assignment dropbox located at the reception area.

Dont forget the following:

1. Keele Assignment Cover sheet
2. Turn it in Report
3. A softcopy of your assignment and Turn it in report.

Thank you.

UTC - Slides 7 & 8

PPT Slides - zip files

the edited version, if you have printed the previous unedited ones, please continue to use them and make the changes (minor) manually.

UTC - You Tube Clips

Click on the link below to watch the clips.

Future of Marketing
Classical Conditioning
Power of Perception (not shown in class)

CRE - Ethnographic

For CRE Students,

Based on the journal (Brand Ideology) that was discussed in tutorial class (27/10)

American Girl Website
Ethnography and Marketing
American Girl Success in US

Some articles on Disneyland Themeparks losing money, however they are making progress by closing the gap in the amounts of money lost. These are only some of the articles that I am posting, if you do a quick research, you will find other articles in regards to other Disneylands.

History of Disney
HK Disneyland
Brief insights on all Disneylands

UTC - Classical Conditioning

Some useful links to understand "classical conditioning"


Classical conditioning is also known as Pavlovian or respondent conditioning


http://changingminds.org/explanations/theories/classical_conditioning.htm
http://www.learning-theories.com/classical-conditioning-pavlov.html

UTC - Slides 5 & 6

Slides for Attitude and Changing Attitutde

Download zip file