CRE & EBB Turn it in Information

Contemporary Retails Environment TII

Class ID - 4620996
Password - man30053

Exploring Brands and Branding TII


Class ID - 4621001
Password - man30031

For both subjects, you may submit as many times until submission date but please bear in mind that with each submission, the report will be generated later.

CRE - Slides 10 & 11

Slides 10
Slides 11

Next week's class will be on 6/12 (Tues) and 8/12 (Thurs). We will be discussing journals in s8 on Tuesday and Slides 11 with journals in s9 on Thursday.

Please read before hand.

CRE - Slides 9

Slides 9 - omitted pictures 
Slides 9 - full (about 6mb)

Discussion - will try to cover 2 cases in class in the folder s6

UTC, EBB, CRE - Teaching Survey & Programme Review

Note - This post applies to students of Understanding the Consumer, Exploring Brands and Branding and Contemporary Retail Environment

Dear all students,

It is the time of the semester to complete the teaching survey and programme review. Kindly refer to the following 3 documents (zipped file) to complete them. The files include a guide, Teaching Survey Unique Code and Programme Review Unique Code.

Download zipped files here

Additional instructions - 

You may see a lot of codes in the attached documents. Kindly look at the codes that are relevant to you only (i.e. the 4 subjects that you are taking in Year 2 or Year 3) followed by your entry point into the programme.

Teaching Survey - 4 different unique codes, one for each subject
Programme Review - only 1 code for you entry point

Entry Point Explained - 

1. If you entered into the programme in Year 1, please look at BMMKTG (Marketing Major) or BMHRM (HRM Major)

2. If you entered into the programme in Year 2 (advance standing from Diploma etc.), please look at BMMKTG-Y2 (Marketing) or BMHRM-Y2 (HRM Major)

Kindly complete the survey and review as soon as possible.

Thank you.

CRE - Programme Review and Teaching Survey

Guide on how to log in - Download here

As mentioned in class. Please help inform other students in the same class.

Teaching Survey (only for Contemporary Retail Markets, you have to do this for the other 3 subjects)

BMMKTG (entry from Year 1) - 6QKV6468P5
BMMKTG - Y2 (entry from Year 2) - H1193261PR

Programme Review (reviewing the whole programme, do this only once)

BMMKTG - GRB43CT8XW
BMMKTG-Y2 - YR562M4788

CRE - Slides 6 - 8

PPT Slides Chapter 6 - 8

Will be discussed over a period of 2 - 3 weeks.

CRE - Readings

Dear students,

We will be covering the journals that are in S5 in this Thursday's tutorial. We will be practicing the same way as per previous tutorials.

Thank you.

CRE - Ethnographic

For CRE Students,

Based on the journal (Brand Ideology) that was discussed in tutorial class (27/10)

American Girl Website
Ethnography and Marketing
American Girl Success in US

Some articles on Disneyland Themeparks losing money, however they are making progress by closing the gap in the amounts of money lost. These are only some of the articles that I am posting, if you do a quick research, you will find other articles in regards to other Disneylands.

History of Disney
HK Disneyland
Brief insights on all Disneylands