Mattel
A case that was mentioned in class - the toy maker, Mattel
You may start with this article and read more about it by searching further on your own.
Bhopal - yes, Bhopal again
A quick view (22 mins in total - 2 parts) on what happened in Bhopal
Part 1
Part 2
August 2012 Semester - A place to download notes and others for BBMK 305 (Brand Management)
Monday, 11 March 2013
Thursday, 7 March 2013
Tuesday, 5 March 2013
Donation Drive - Thanks
On behalf of the home and SBL, I would like to thank students who have taken the time/effort/resources to donate some of the needed items at the home.
THANK YOU!
THANK YOU!
Monday, 4 March 2013
CSR - Assignment/Bhopal Case
Dear students,
Please download the question asap. The question will now be found on your respective online KLE.
Thanks.
AND if you cannot sleep and want to find some sleeping material to read, the following is the Bhopal case I mentioned in class. About 50 pages, I am sorry that it is not in pdf as I scanned it from a book previously.
Bhopal Case
Please download the question asap. The question will now be found on your respective online KLE.
Thanks.
AND if you cannot sleep and want to find some sleeping material to read, the following is the Bhopal case I mentioned in class. About 50 pages, I am sorry that it is not in pdf as I scanned it from a book previously.
Bhopal Case
Saturday, 2 March 2013
CSR - Tutorial
Dear students,
For the upcoming week's tutorial, respective groups will work on Task 2 (both 1 - Nestle and 2 - We are all Activist). You may download the documents below - if you do not have access to KLE yet.
Tutorial Question
Reading
The same rules apply - 1 presenter per group and ALL presentations must be in Powerpoint - no more just holding a piece of paper.
Thank you.
For the upcoming week's tutorial, respective groups will work on Task 2 (both 1 - Nestle and 2 - We are all Activist). You may download the documents below - if you do not have access to KLE yet.
Tutorial Question
Reading
The same rules apply - 1 presenter per group and ALL presentations must be in Powerpoint - no more just holding a piece of paper.
Thank you.
Friday, 1 March 2013
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